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Controlling vs Pricing

15.08.2018


We will talk about how controlling function can support the process of price and revenue management and ensure value for the organization is generated. We will discuss:
- What is the price? What types of price exsit?
- What is price management all about?
- The role of pricing in the organization
- Pricing vs controlling - how the two cooperate for success?
- Pricing management - good practice and how others manage it?
How controlling can increase the organization's profitability through active participation in price management - exercises and case studies, among others:
- Price impact on profitability - a short simulation game
- Effective price management - which elements controlling should have influence on?
- Controlling analysis in price management - what and how to analyze it?
- Enforcement and price control - what tools to use?

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