Controlling vs Pricing


We will talk about how controlling function can support the process of price and revenue management and ensure value for the organization is generated. We will discuss:
- What is the price? What types of price exsit?
- What is price management all about?
- The role of pricing in the organization
- Pricing vs controlling - how the two cooperate for success?
- Pricing management - good practice and how others manage it?
How controlling can increase the organization's profitability through active participation in price management - exercises and case studies, among others:
- Price impact on profitability - a short simulation game
- Effective price management - which elements controlling should have influence on?
- Controlling analysis in price management - what and how to analyze it?
- Enforcement and price control - what tools to use?

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